Encyclopedia · Popular
What designers actually reach for.
Five working categories — classic, trending, UI accents, earth tones, neutral bases. The colours that show up most often in the work we admire, with hex, name, and a one-line note.
Classic
The colours that earn entries in design dictionaries. Used long enough to be culturally legible without an explanation.
Crimson
#DC143C
Saturated, deep — never decorative.
Amber
#FFBF00
Honey-yellow with depth.
Old Gold
#C9A961
Historic counterpoint to deep blue.
Emerald
#1F6F4A
Jewel green — confident, formal.
Cerulean Blue
#007BA7
Sky-blue of the Romantics.
Open profile →
Indigo
#0B2A4A
Dye-cloth deep blue.
Navy
#000080
Authority blue.
Teal
#0E5C7A
Cool blue-green crossover.
Plum
#6E2C50
Deep red-purple.
Ink Black
#0E0E0F
Near-black for type.
Action Blue
#0066CC
Apple-style action accent.
Trending
What the studios and the editorial press are reaching for this season. Treat as a snapshot, not a permanent record.
Coral
#FF7F50
Warm, sociable, beauty-category staple.
Terracotta
#C36F4D
Clay-red of unglazed pottery.
Open profile →
Sage
#A8B5A0
Grey-green of the herb.
Open profile →
Cerulean Blue
#007BA7
Sky-blue of the Romantics.
Open profile →
UI accents
Working colours for interfaces. Action, error, success, warning — the five-colour set that shows up in every well-built product.
Vermilion
#E63946
Editorial alarm-bell red.
Azure
#3B82B8
Studio blue, web-default friendly.
Paper White
#FAFAFC
UI surface white.
Soft Grey
#D2D2D7
Light UI grey.
Slate Ink
#3C3C3E
Body-copy grey.
Action Blue
#0066CC
Apple-style action accent.
Signal Red
#E63946
Destructive / error state.
Confirm Green
#2E7D32
Success state.
Warning Amber
#F4A60F
Caution state.
Earth tones
Material-referenced colours. Clay, bark, taupe, moss — the family that ages slower than the rest.
Terracotta
#C36F4D
Clay-red of unglazed pottery.
Open profile →
Burnt Sienna
#9B5C3C
Deeper terracotta.
Rust
#B7410E
Pre-weathered industrial orange.
Mustard
#C99728
Warm yellow that survives age.
Sage
#A8B5A0
Grey-green of the herb.
Open profile →
Moss
#3F5A3A
Forest-floor green.
Forest
#1F2A20
Near-black green.
Espresso
#3F362A
Warm near-black.
Walnut
#5C3A21
Mid-warm wood brown.
Bark
#7A5742
Soft mid-brown.
Taupe
#A89580
Grey-warm cousin of beige.
Camel
#CB9870
Warm wardrobe staple.
Bone Linen
#F5F1E8
Warm cream paper.
Neutral bases
The substrate. What you build the rest of a palette on top of — paper whites, soft greys, slate inks, warm creams.
Espresso
#3F362A
Warm near-black.
Taupe
#A89580
Grey-warm cousin of beige.
Bone Linen
#F5F1E8
Warm cream paper.
Warm Cream
#E5DBC9
Light-mid warm neutral.
Paper White
#FAFAFC
UI surface white.
Soft Grey
#D2D2D7
Light UI grey.
Stone Grey
#7A7A7D
Mid grey for chrome.
Slate Ink
#3C3C3E
Body-copy grey.
Ink Black
#0E0E0F
Near-black for type.
Looking for something more specific?
Browse the full A → Z directory, search by hex code, or open the season palette index.