Palettes · Trending

Five palettes, this week.

Updated every Monday. Each entry is a working palette our editors saw in the field — annotated with where it surfaced and why it's moving.

How this list moves.

The trending list is curated, not algorithmic. Our editors track a short list of magazines, agencies, and identity studios across three months at a time. A palette enters the list when it appears in independent contexts — different cities, different categories — inside the same window.

Treat it as a snapshot. Palettes drop off this list when they stop appearing in fresh work, not when they fall out of fashion. Most stay on for six to twelve weeks.

Looking for something that lasts? The curated collections are built for that horizon.