Palettes · Curated

Collections built to last.

Five editorial collections, each grouped by use rather than season. Pick the brief, get the palettes — every set tested against the work we admire.

  1. Slow retail

    Warm-neutral palettes for atelier, archive, ceramics, perfumery — anywhere patience is the offer.

  2. Civic confidence

    Saturated, photographic palettes for civic identity, museums, science publishing, public broadcasters.

  3. Hospitality warmth

    Mediterranean palettes for restaurants, wine, hotels — terracotta-led without being rustic cliché.

  4. Product chrome

    Neutral palettes for SaaS, fintech, documentation, dashboards — colour comes from content, not chrome.

  5. Plant-forward

    Green systems for sustainability, herbalism, wellness, gardening. Less sage-only minimalism, more forest-floor depth.

Curated vs. trending.

Curated collections move on a different clock from trending. A curated set has to survive a trend cycle — eighteen to twenty-four months minimum — before we group it into a collection.

That means the curated list updates a few times a year, not every week. If you want a palette to ship a brand on, start here. If you want a palette to power a campaign that runs for a season, the trending list is faster-moving and more attuned to the moment.