Keyword palette · Soft pastels

Pastel.

Powder pink, butter, mint, sky, and lilac with one calm system.

#F8D7DA · #F6E7CB · #DCECCB · #C9E4F6 · #D9C7F25 anchors · ratios 60 / 30 / 10
See the anchors →

The anchors.

Click any swatch to copy. Each anchor carries a fixed role — keep the proportions and the palette holds together.

  • Warm light · 25%

    Powder Rose

    Hex
    #F8D7DA
    RGB
    rgb(248, 215, 218)
    CMYK
    0 · 13 · 12 · 3
    HSL
    355° · 70% · 91%
  • Surface · 30%

    Butter Cream

    Hex
    #F6E7CB
    RGB
    rgb(246, 231, 203)
    CMYK
    0 · 6 · 17 · 4
    HSL
    39° · 70% · 88%
  • Cool light · 20%

    Mint Veil

    Hex
    #DCECCB
    RGB
    rgb(220, 236, 203)
    CMYK
    7 · 0 · 14 · 7
    HSL
    89° · 46% · 86%
  • Cool accent · 15%

    Sky Milk

    Hex
    #C9E4F6
    RGB
    rgb(201, 228, 246)
    CMYK
    18 · 7 · 0 · 4
    HSL
    204° · 71% · 88%
  • Accent · 10%

    Lilac Haze

    Hex
    #D9C7F2
    RGB
    rgb(217, 199, 242)
    CMYK
    10 · 18 · 0 · 5
    HSL
    265° · 62% · 86%

What makes it Pastel.

Three measurable properties separate this palette from its neighbours.

  • High lightness

    Lightness 86% – 90%

    Every color stays close to paper. The palette reads as pastel because no anchor drops into a mid-tone or shadow.

  • Balanced temperature

    Warm 2 / cool 3

    Pink and butter keep the palette human; mint, sky, and lilac stop it from becoming sugary.

  • Needs a text anchor

    Add ink at 5%

    Pastels rarely carry body copy alone. Use a deep neutral for text and reserve the five anchors for surfaces, tags, and illustration.

Where it works.

Three registers where the palette earns its place — not every brief wants this palette, and that's the point.

  • Beauty and wellness

    Skincare, sleep, fertility, personal care, and gentle onboarding flows where softness is part of the offer.

  • Social graphics

    Works well for quote cards, launch tiles, and carousel backgrounds because each tone can sit behind dark text.

  • Packaging accents

    Use Butter Cream as the base, Powder Rose as the warmth, and one cool pastel as the product-family signal.

Pair with — avoid with.

Tones that extend the palette, and tones that break the contract it was built on.

Pair with

  • #3C3C3E

    Slate Ink — body copy that stays readable

  • #FFFFFF

    Soft White — clean space between pastel blocks

  • #A8B5A0

    Sage — mature bridge for lifestyle work

  • #C99A83

    Faded Coral — warmer campaign accent

Avoid with

  • #000000

    Pure black — too harsh unless used very sparingly

  • #FF00FF

    Neon magenta — turns soft pastel into candy

  • #00FF00

    Electric green — breaks the low-chroma contract

  • #2962FF

    Action blue — too digital for this mood

Pastel — frequently asked.

What colors are in this pastel color palette?
Powder Rose #F8D7DA, Butter Cream #F6E7CB, Mint Veil #DCECCB, Sky Milk #C9E4F6, and Lilac Haze #D9C7F2.
What makes a color palette pastel?
A pastel palette uses high-lightness colors with moderate saturation. The colors feel soft, but they still have enough chroma to look intentional.
Can pastel colors be accessible?
Yes, but usually not as text colors. Use pastels as backgrounds and pair them with a deep neutral such as Slate Ink #3C3C3E.
Where should I use a pastel palette?
Pastel palettes fit beauty, wellness, baby products, florists, stationery, soft social graphics, and light editorial layouts.

Take it with you.

Copy Pastel in one click — or open the encyclopedia for the season palettes built around the same tones.